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QUIZ

Certification Test

 
Que No. 1 ) Which platform is known for its short video content and hashtags, making it popular for digital marketing campaigns?

A.) Facebook
B.) Twitter
C.) Instagram
D.) TikTok


Que No. 2 ) What is the primary goal of a call-to-action (CTA) in digital marketing?

A.) To provide contact information
B.) To entertain the audience
C.) To encourage a specific action from the audience
D.) To display advertisements


Que No. 3 ) What is the term for the process of influencing and leveraging individuals with a significant online presence to promote a product or service?

A.) Email marketing
B.) Content marketing
C.) Influencer marketing
D.) Affiliate marketing


Que No. 4 ) Which type of digital marketing focuses on targeting ads to individuals based on their online behavior and interests?

A.) Display advertising
B.) Social media marketing
C.) Remarketing
D.) Affiliate marketing


Que No. 5 ) What does ROI stand for in the context of digital marketing?

A.) Return on Investment
B.) Rate of Interaction
C.) Reach of Impressions
D.) Reach of Individuals


Que No. 6 ) What is the primary goal of A/B testing in digital marketing?

A.) To create multiple versions of a website
B.) To compare the performance of two or more marketing strategies
C.) To track user location data
D.) To design better logos


Que No. 7 ) Which digital marketing technique involves sending promotional messages to a user's mobile device?

A.) Email marketing
B.) Mobile marketing
C.) Social media marketing
D.) Content marketing


Que No. 8 ) What is the term for the process of improving the conversion rate of a website or landing page through design and content changes?

A.) Conversion Rate Optimization (CRO)
B.) Customer Relationship Management (CRM)
C.) Cost-Per-Click (CPC)
D.) Customer Acquisition Cost (CAC)


Que No. 9 ) Which social media platform is known for its 280-character limit per tweet?

A.) Facebook
B.) Instagram
C.) Twitter
D.) Pinterest


Que No. 10 ) What is the term for the practice of targeting advertising to a specific geographic area?

A.) Geotargeting
B.) Demotargeting
C.) Retargeting
D.) Segmentation