QUIZ

Certification Test


Que No. 1 ) Which metric measures the percentage of visitors who navigate away from a website after viewing only one page? A.) Bounce rate B.) Conversion rate C.) Click-through rate (CTR) D.) Impressions
Que No. 2 ) Which of the following is not a social media platform commonly used for digital marketing? A.) Snapchat B.) Pinterest C.) LinkedIn D.) WhatsApp
Que No. 3 ) What is the term for the practice of optimizing a website for search engines while following their guidelines and best practices? A.) Black-hat SEO B.) White-hat SEO C.) Gray-hat SEO D.) Red-hat SEO
Que No. 4 ) Which digital marketing metric indicates the total number of times an ad was displayed to a user? A.) Click-through rate (CTR) B.) Conversion rate C.) Impressions D.) Bounce rate
Que No. 5 ) What is the term for the practice of sending automated, personalized email messages to a targeted audience? A.) Newsletter marketing B.) Drip marketing C.) Bulk email marketing D.) Spamming
Que No. 6 ) Which of the following is a common email marketing metric that measures the percentage of recipients who clicked on at least one link contained in an email? A.) Open rate B.) Conversion rate C.) Click-through rate (CTR) D.) Bounce rate
Que No. 7 ) Which social media platform is known for its disappearing "Stories" feature? A.) Facebook B.) Twitter C.) Instagram D.) LinkedIn
Que No. 8 ) What is the term for the practice of promoting a product or service through recommendations or endorsements from satisfied customers? A.) Content marketing B.) Influencer marketing C.) Referral marketing D.) Viral marketing
Que No. 9 ) Which of the following is a key element of an effective landing page for digital marketing? A.) Multiple distracting links B.) Lengthy paragraphs of text C.) Clear and compelling call-to-action (CTA) D.) Slow loading time
Que No. 10 ) What is the purpose of a marketing funnel in digital marketing? A.) To pour marketing materials into B.) To guide potential customers through the stages of their buying journey C.) To filter out all potential customers D.) To create confusion among potential customers

Que No. 1 ) Which metric measures the percentage of visitors who navigate away from a website after viewing only one page?

A.) Bounce rate
B.) Conversion rate
C.) Click-through rate (CTR)
D.) Impressions

Que No. 2 ) Which of the following is not a social media platform commonly used for digital marketing?

A.) Snapchat
B.) Pinterest
C.) LinkedIn
D.) WhatsApp

Que No. 3 ) What is the term for the practice of optimizing a website for search engines while following their guidelines and best practices?

A.) Black-hat SEO
B.) White-hat SEO
C.) Gray-hat SEO
D.) Red-hat SEO

Que No. 4 ) Which digital marketing metric indicates the total number of times an ad was displayed to a user?

A.) Click-through rate (CTR)
B.) Conversion rate
C.) Impressions
D.) Bounce rate

Que No. 5 ) What is the term for the practice of sending automated, personalized email messages to a targeted audience?

A.) Newsletter marketing
B.) Drip marketing
C.) Bulk email marketing
D.) Spamming

Que No. 6 ) Which of the following is a common email marketing metric that measures the percentage of recipients who clicked on at least one link contained in an email?

A.) Open rate
B.) Conversion rate
C.) Click-through rate (CTR)
D.) Bounce rate

Que No. 7 ) Which social media platform is known for its disappearing "Stories" feature?

A.) Facebook
B.) Twitter
C.) Instagram
D.) LinkedIn

Que No. 8 ) What is the term for the practice of promoting a product or service through recommendations or endorsements from satisfied customers?

A.) Content marketing
B.) Influencer marketing
C.) Referral marketing
D.) Viral marketing

Que No. 9 ) Which of the following is a key element of an effective landing page for digital marketing?

A.) Multiple distracting links
B.) Lengthy paragraphs of text
C.) Clear and compelling call-to-action (CTA)
D.) Slow loading time

Que No. 10 ) What is the purpose of a marketing funnel in digital marketing?

A.) To pour marketing materials into
B.) To guide potential customers through the stages of their buying journey
C.) To filter out all potential customers
D.) To create confusion among potential customers

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