QUIZ

Certification Test


Que No. 1 ) Which digital marketing technique involves advertising within online video content? A.) Content marketing B.) Video marketing C.) Affiliate marketing D.) Email marketing
Que No. 2 ) What is the term for the practice of promoting a product or service through content that does not explicitly advertise it? A.) Content marketing B.) Native advertising C.) Display advertising D.) Remarketing
Que No. 3 ) What is the primary goal of social media advertising? A.) To engage with customers B.) To create viral content C.) To drive traffic to a website or landing page D.) To increase email open rates
Que No. 4 ) Which digital marketing metric measures the cost of acquiring a new customer? A.) Cost-per-click (CPC) B.) Return on Investment (ROI) C.) Customer Acquisition Cost (CAC) D.) Click-through rate (CTR)
Que No. 5 ) What is the term for the practice of sending a single message to a group of recipients, often without their consent? A.) Social media marketing B.) Content marketing C.) Bulk email marketing D.) Drip marketing
Que No. 6 ) What is the term for the practice of optimizing a website for search engines by violating their guidelines and best practices? A.) Black-hat SEO B.) White-hat SEO C.) Gray-hat SEO D.) Red-hat SEO
Que No. 7 ) Which of the following is not a type of online advertising? A.) Display advertising B.) Pay-per-click (PPC) advertising C.) Email marketing D.) Outdoor advertising
Que No. 8 ) What is the term for the practice of using social media platforms to engage with customers and build brand loyalty? A.) Social media advertising B.) Social media marketing C.) Social media optimization D.) Social media promotion
Que No. 9 ) Which digital marketing metric measures the percentage of visitors who take a desired action, such as making a purchase or filling out a form? A.) Click-through rate (CTR) B.) Conversion rate C.) Impressions D.) Bounce rate
Que No. 10 ) What is the term for the process of identifying and categorizing individuals based on their online behavior and preferences? A.) Segmentation B.) Targeting C.) Profiling D.) Remarketing

Que No. 1 ) Which digital marketing technique involves advertising within online video content?

A.) Content marketing
B.) Video marketing
C.) Affiliate marketing
D.) Email marketing

Que No. 2 ) What is the term for the practice of promoting a product or service through content that does not explicitly advertise it?

A.) Content marketing
B.) Native advertising
C.) Display advertising
D.) Remarketing

Que No. 3 ) What is the primary goal of social media advertising?

A.) To engage with customers
B.) To create viral content
C.) To drive traffic to a website or landing page
D.) To increase email open rates

Que No. 4 ) Which digital marketing metric measures the cost of acquiring a new customer?

A.) Cost-per-click (CPC)
B.) Return on Investment (ROI)
C.) Customer Acquisition Cost (CAC)
D.) Click-through rate (CTR)

Que No. 5 ) What is the term for the practice of sending a single message to a group of recipients, often without their consent?

A.) Social media marketing
B.) Content marketing
C.) Bulk email marketing
D.) Drip marketing

Que No. 6 ) What is the term for the practice of optimizing a website for search engines by violating their guidelines and best practices?

A.) Black-hat SEO
B.) White-hat SEO
C.) Gray-hat SEO
D.) Red-hat SEO

Que No. 7 ) Which of the following is not a type of online advertising?

A.) Display advertising
B.) Pay-per-click (PPC) advertising
C.) Email marketing
D.) Outdoor advertising

Que No. 8 ) What is the term for the practice of using social media platforms to engage with customers and build brand loyalty?

A.) Social media advertising
B.) Social media marketing
C.) Social media optimization
D.) Social media promotion

Que No. 9 ) Which digital marketing metric measures the percentage of visitors who take a desired action, such as making a purchase or filling out a form?

A.) Click-through rate (CTR)
B.) Conversion rate
C.) Impressions
D.) Bounce rate

Que No. 10 ) What is the term for the process of identifying and categorizing individuals based on their online behavior and preferences?

A.) Segmentation
B.) Targeting
C.) Profiling
D.) Remarketing

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