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QUIZ

Certification Test

 
Que No. 1 ) Which digital marketing technique involves advertising within online video content?

A.) Content marketing
B.) Video marketing
C.) Affiliate marketing
D.) Email marketing


Que No. 2 ) What is the term for the practice of promoting a product or service through content that does not explicitly advertise it?

A.) Content marketing
B.) Native advertising
C.) Display advertising
D.) Remarketing


Que No. 3 ) What is the primary goal of social media advertising?

A.) To engage with customers
B.) To create viral content
C.) To drive traffic to a website or landing page
D.) To increase email open rates


Que No. 4 ) Which digital marketing metric measures the cost of acquiring a new customer?

A.) Cost-per-click (CPC)
B.) Return on Investment (ROI)
C.) Customer Acquisition Cost (CAC)
D.) Click-through rate (CTR)


Que No. 5 ) What is the term for the practice of sending a single message to a group of recipients, often without their consent?

A.) Social media marketing
B.) Content marketing
C.) Bulk email marketing
D.) Drip marketing


Que No. 6 ) What is the term for the practice of optimizing a website for search engines by violating their guidelines and best practices?

A.) Black-hat SEO
B.) White-hat SEO
C.) Gray-hat SEO
D.) Red-hat SEO


Que No. 7 ) Which of the following is not a type of online advertising?

A.) Display advertising
B.) Pay-per-click (PPC) advertising
C.) Email marketing
D.) Outdoor advertising


Que No. 8 ) What is the term for the practice of using social media platforms to engage with customers and build brand loyalty?

A.) Social media advertising
B.) Social media marketing
C.) Social media optimization
D.) Social media promotion


Que No. 9 ) Which digital marketing metric measures the percentage of visitors who take a desired action, such as making a purchase or filling out a form?

A.) Click-through rate (CTR)
B.) Conversion rate
C.) Impressions
D.) Bounce rate


Que No. 10 ) What is the term for the process of identifying and categorizing individuals based on their online behavior and preferences?

A.) Segmentation
B.) Targeting
C.) Profiling
D.) Remarketing