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Que No. 1 ) Which platform is known for its short video content and hashtags, making it popular for digital marketing campaigns?
A.) Facebook
B.) Twitter
C.) Instagram
D.) TikTok
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Que No. 2 ) What is the primary goal of a call-to-action (CTA) in digital marketing?
A.) To provide contact information
B.) To entertain the audience
C.) To encourage a specific action from the audience
D.) To display advertisements
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Que No. 3 ) What is the term for the process of influencing and leveraging individuals with a significant online presence to promote a product or service?
A.) Email marketing
B.) Content marketing
C.) Influencer marketing
D.) Affiliate marketing
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Que No. 4 ) Which type of digital marketing focuses on targeting ads to individuals based on their online behavior and interests?
A.) Display advertising
B.) Social media marketing
C.) Remarketing
D.) Affiliate marketing
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Que No. 5 ) What does ROI stand for in the context of digital marketing?
A.) Return on Investment
B.) Rate of Interaction
C.) Reach of Impressions
D.) Reach of Individuals
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Que No. 6 ) What is the primary goal of A/B testing in digital marketing?
A.) To create multiple versions of a website
B.) To compare the performance of two or more marketing strategies
C.) To track user location data
D.) To design better logos
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Que No. 7 ) Which digital marketing technique involves sending promotional messages to a user's mobile device?
A.) Email marketing
B.) Mobile marketing
C.) Social media marketing
D.) Content marketing
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Que No. 8 ) What is the term for the process of improving the conversion rate of a website or landing page through design and content changes?
A.) Conversion Rate Optimization (CRO)
B.) Customer Relationship Management (CRM)
C.) Cost-Per-Click (CPC)
D.) Customer Acquisition Cost (CAC)
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Que No. 9 ) Which social media platform is known for its 280-character limit per tweet?
A.) Facebook
B.) Instagram
C.) Twitter
D.) Pinterest
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Que No. 10 ) What is the term for the practice of targeting advertising to a specific geographic area?
A.) Geotargeting
B.) Demotargeting
C.) Retargeting
D.) Segmentation
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