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Que No. 1 ) What is Digital Marketing?
A.) Traditional marketing using digital devices
B.) Marketing of digital products only
C.) Marketing through digital channels and technologies
D.) Online advertising only
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Que No. 2 ) Which of the following is not a common digital marketing channel?
A.) Email marketing
B.) Television advertising
C.) Social media marketing
D.) Content marketing
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Que No. 3 ) What is SEO in Digital Marketing?
A.) Social Engagement Optimization
B.) Search Engine Optimization
C.) Search Email Outreach
D.) Social Engagement Outreach
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Que No. 4 ) Which social media platform is primarily focused on professional networking?
A.) Facebook
B.) Twitter
C.) Instagram
D.) LinkedIn
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Que No. 5 ) What is the main goal of Content Marketing?
A.) To increase website traffic
B.) To create viral content
C.) To sell products directly
D.) To provide valuable and relevant content to the audience
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Que No. 6 ) What is the term for the practice of sending marketing messages to a group of people via email?
A.) Social media marketing
B.) Content marketing
C.) Email marketing
D.) Influencer marketing
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Que No. 7 ) Which of the following is not a key metric in measuring the effectiveness of an email marketing campaign?
A.) Open rate
B.) Click-through rate (CTR)
C.) Conversion rate
D.) Number of website pages
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Que No. 8 ) What does CTR stand for in the context of online advertising?
A.) Click Through Rate
B.) Customer Tracking Report
C.) Cost per Transaction Ratio
D.) Content Targeting Rate
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Que No. 9 ) Which online advertising model charges advertisers when a user clicks on their ad?
A.) CPM (Cost Per Mille)
B.) CPA (Cost Per Action)
C.) CPC (Cost Per Click)
D.) CPL (Cost Per Lead)
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Que No. 10 ) What is the term for the practice of optimizing a website's design and content to improve its ranking in search engine results?
A.) Pay-per-click (PPC)
B.) Social media advertising
C.) Search Engine Optimization (SEO)
D.) Content marketing
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